Views From FB: The number of offer-views coming from clicks on a FB ad. The same person seeing two offers from the same campaign or tenant counts as 2.
Klips with Logins: The number of total offer-klips by a user who logged in for a given tenant or campaign. This includes cases where the offer is in the Klip or Skip flow downstream of a different ad and the same person klipping two offers in the same campaign or tenant counts as 2.
Receipts: The total number of offer-receipts for a given tenant or campaign. This includes cases where the offer is in the Klip or Skip flow downstream of a different ad and the same person klipping two offers in the same campaign or tenant counts as 2.
| Tenant | Views From FB | Klips with Logins | Receipts | Klip Rate | Receipt Rate |
|---|---|---|---|---|---|